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A Word about Disaster Relief and the Media
Typically when a disaster strikes, media coverage is intense, relief and
humanitarian organizations get extensive coverage and support from the press.
Ironically, it seems that for large disasters, such as the recent Indian Ocean
Tsunami from which Asia is still reeling, relief efforts continue long after
the media coverage, largely driven by ratings and the curiosity factor also
known as the “the rubbernecking effect”, has faded - just when these relief
organizations need it most.
The West Coast Midnight Run™ pledges to continue raising awareness
about the Katrina Hurricane and other similar tragedies for an entire year.
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